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Home : Portfolio
: JLRyan.com
JLRyan.com
 Web
site: www.jlryan.com
JLRyan.com has been our most successful online venture since
1998. We started JLRyan.com on a shoestring budget. JLRyan.com
is now a top internet retailer of its kind. The website carries
a variety of home, health and fitness products such as Cold
Heat, Chillow,
Littermaid
Litter Box, Klear
Action, and BluBlockers.
What we have achieved for JLRyan.com:
• Sales in over 13 countries.
• Doubling of sales over 4 years online.
• Mentioned on MSNBC.com
(top 10 shopping web sites of 1999)
• Over $2 million in sales since start.
We have achieved this through creating
a well organized, easy to navigate and credible web site. We
found that one important element to a web site, particularly
when you are not one of the big guys like Amazon.com
or BestBuy.com,
is you need to stress credibility. You need to make sure that
the visitor feels safe when buying through the web site. We
accomplished this by using the following features:
- Easy to find, toll-free phone number.
This is at the top of every page on this web site.
- Fully-detailed and easy to find policies.
Once again, a link to these policies can be found at the top
of every page... as well as on the sides and the bottom and
in between.
- Adding testimonials to each web page.
We have added a random service testimonial to the top of every
page and 1-5 product testimonial to each product page on the
web site. This has helped enormously with instilling legitimacy
and credibility.
- The site must also be professionally
designed. Many shoppers today will not shop or do business
with a web site that they believe to be not professional.
We market it mainly through the search
engines. We achieve most of our sales through our pay-per-click
relationships with Google and Overture.
Google and Overture
allow us to bid on search terms that you would use to find products
we carry. For example, if you search for terms such as "BluBlocker"
or "Chillow"
on Alta Vista,
Google
or Yahoo,
you would find our keyword sponsorship ads at the top or the
to the side of the regular search results. This is a very fast
way to get traffic to your web site when you first launching
your web site or a new product or service.
We also send out periodic emails of new
products, specials, and surveys to customers through emailing
software that allows us to load in the names and email addresses
on our list and then send a personalized email message to each
individual on the list.
JL Ryan utilizes the following services that we offer:
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