Search Engine Optimization
(or SEO):
SEO began as the first search
engines were cataloging the early Web. Many site owners
quickly learned to appreciate the value of a new listing
in a search engine, as they observed sharp spikes in traffic
to their sites. Site owners soon began submitting their
site URLs to the engines on a regular basis, and began
modifying their site to accommodate the needs of search
engine spiders, the software programs sent out to explore
the Web. Special features such as meta tags became a common
feature of sites that sought out high-ranking listings
in search engine result pages (the so-called "SERPs").
Consultant firms such as Advantage Creations arose to
serve the needs of these site owners, and attempted to
develop an understanding of the search engines' internal
logic, or algorithms. The goal is to develop a set of
practices for copywriting, site coding, and submissions
that would ensure maximum exposure for a website.
Costs: Fees for our web page optimization
start at $100 for a web site. The actual fees depend on
how many web pages and how much content web pages have.
Contact us regarding search
engine optimization by email
or call us at 802-865-0111.
Initial consultations are free, and you have no
obligation.
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