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Burlington Business Association (BBA) 2014 Waterfront “FAM” Tour

We’re back at Advantage Creations headquarters from the Burlington Business Association (BBA) 2014 Waterfront “FAM” Tour, Sponsored by Spirit of Ethan Allen.


The annual theme of meeting is to, “hear what [Burlington] Waterfront businesses have in store for Burlington this summer!” Many companies and locations on the Burlington waterfront are already open for summer business!

Many of the annual Burlington summertime events are scheduled, with some new developments to be added to the Waterfront, as well as Burlington favorites adding new features:

  • The Information kiosk is celebrating their 30th year with a new 2014 Burlington Waterfront Map & Events – now available
  • Vermont Brewers Festival tickets were in high demand this year, sold out completely within 11 minutes of opening!
  • Burlington Parks & Recreation hopes to make major improvements to the bike path and waterfront area beginning this fall, which is a major revenue generator for the city of Burlington. 
  • CCTA will continue the expansion of the Free College Street Shuttle to the bottom of College Street near ECHO, to fully connect the waterfront to the city of Burlington.
  • Lake Champlain Community Sailing Center is celebrating their 20th year on the Burlington waterfront
  • ECHO is celebrating their 11th year on the waterfront with their first July 3rd event, Celebrate the Lake”
  • Splash has recently upgraded their patio’s awning with help from fellow BBA member Otter Creek Awnings
  • Ice Cream Bob’s celebrating their 11th year on the Burlington Waterfront, and has upgraded his patio with Splash’s former awning
  • Burlington Segways has started their second year of business last month, and was listed as #1 in Burlington activities on TripAdvisor!
  • Local Motion’s bike ferry will be starting shortly until September, connecting Burlington area to the islands
  • Hotel Vermont is celebrating their first year anniversary in business, with celebration of their TripAdvisor Hotel of the year award!
  • Juniper restaurant (inside of Hotel Vermont) will be starting to serve lunch, as well as a new addition of Argentine Asado Barbecue on their menu soon!

Below is a photo gallery (by Heavenly Ryan) of the Burlington Watefront Tour:

Below are some of the upcoming Burlington Downtown and Waterfront Events for 2014:

The morning cruise on the Spirit of Ethan Allen III was great, even with the rain, as fellow BBA member Josh Palace of Spirit of Ethan Allen said, “Every Day is a beautiful day on the Lake!”

There was a great turnout and many speakers representing the Burlington Waterfront area businesses. Below are the waterfront area organizations represented:

Thanks to Kelly Devine and staff of the BBA, the speakers, and friendly staff of the Spirit of Ethan Allen III for a great morning cruise on the beautiful Lake Champlain and for an encouraging outlook on 2014’s Burlington summer season!

Please feel free to post any corrections or updates as a comment below…

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DIY Websites with WordPress

wordpress-logoFrom time to time we find that people want the lowest cost option available to get a web site started but still have the option to get outside help with the development/updating of the site. 

While we haven’t officially published this as a service, we have been offering to setup installation of WordPress (or Drupal or Joomla if preferred).

A client simply needs to sign up for our one plan hosting of $99/year (or $10/month) and then ask and we will setup the site and then the client just needs to login and begin working.  The client can choose from 1,000s of free WordPress themes/plugins to make their site do whatever they please.

Just within the last week we’ve setup two such accounts, one being This site is by a long time client of ours, Irene Gaffigan, who is a real estate broker in Okemo Mountain. Irene had expressed to us that she wanted a low cost way to get a simple web site online to promote her husband’s books. We offered to setup the hosting account with WordPress installed as well as an email account.

She found some free WordPress themes that she liked and with a little help from us got them installed and began working on the site shortly after we setup the account. Over the next few days we helped her with a few issues she had with WordPress at no additional cost beyond the regular hosting cost of $1o/mo.

If you are interested in hosting with us and having us install WordPress (or Drupal or Joomla) on your account order here:

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Tumblr Deletes Popular Blogger Account – Special $5/mo WordPress Hosting Offer

tumblr-logoSince Yahoo bought Tumblr many users have been concerned about what changes in policy Yahoo might take with the popular blog service.

Unfortunately, it didn’t take long for Yahoo to start alienating users of Tumblr. The story of Bohemea having her accounts deleted for 5 copyright violation notices. Bohemea has blogged for 5 years, posting photos she liked always trying to give credit to the photographer, helping promote them. This was a hobby without any commercial gain. She lost over 100,000 posts and 150,000 followers as a result.

Why couldn’t Yahoo have simply given her notice of the copyright violations with time to remove the content or removed the posts that were in violation?

As a web hosting company we sometimes receive these notices about clients. When this happens we contact the client and make arrangements to either modify the content to make it compliant or remove the content. We would never think of just deleting an account for a couple copyright violation notices. However, we are a paid service and Tumblr is a free service. is also guilty of doing this. We had a client with an account on and Automattic (the company that owns deleted the account without any warning and gave a notice afterwards stating the deleted the account because of not enough unique content. The blog contained various articles from various authors around a specific niche where the authors had given permission for their articles to reprinted to get more exposure.

The lesson is that with any free service like Tumblr, Blogger or WordPress or any of the various social media services such as Facebook, Twitter, Pinterest, Youtube, you must accept the possibility that your account could be deleted or modified at any time. It’s essential for any serious business to maintain their own presence outside free services. Own your own domain and host it with a reputable web hosting firm. Then use the free services to help compliment your main website, to help feed traffic to it, but don’t make it your primary web property.

The good news it’s now quite easy to migrate your content from a free blog from Tumblr, Blogger or WordPress to your own hosted version with your domain.

For those interested, for a limited time, we have decided to offer a low cost WordPress hosting option.  For $5/month or $60/year we will host your WordPress blog.

If you take advantage of this offer, the price will stay at $5/mo for as long as you host your site with us.

A run down of the details is below:

$5/month WordPress Hosting Offer:

  • WordPress installation/access only.
  • 1GB of Storage
  • 1GB of Bandwidth
  • 1 Database
  • No setup fee
  • Free basic setup of WordPress
  • Free help with migrating posts from a, or account if purchase a year in advance ($60).

Once setup, you will be able to install any theme and/or plugins you like and can import your existing posts from,, or other services.

If you find you need more storage, bandwidth or wish to host more than a wordpress installation, you may upgrade at anytime to our regular $10/month or $99/year plan.

Also, if you would to register a new domain with us we can do this for an additional $12.17/year.

To take advantage of this offer simply email me at: with “$5 WordPress Hosting” in the subject line and either provide me the details of the current site you would like to migrate or if it will be a brand new site and I will respond with details.

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BTVSMD – Burlington Social Media How to Win an Audience and Influence People – Nicole Ravlin

How to Win an Audience and Influence People

This presentation was made at Burlington’s Social Media day by Nicole Ravlin, Partner and Publicist at People Making Good PR and co-founder Burlington Social Media Breakfasts (#btvsmb).btvsmd13-win-audience-influence-people-nicole-ravlin

Three Vs of marketing?
All boils down to revenue: Think how all marketing will drive revenue
Communication strategy:
What is the ultimate goal?  Create differentiated awareness
Increase revenue
What actions need to take to achieve goal?
How measure efforts?  Set benchmarks, in social media things happen quickly.

When is enough time to evaluate what you’re doing?

  • Spend time where you like what you’re doing. It’s all about content: crap=crap, no matter the platform.
  • Plan the work, work the plan. Have a weekly editorial calendar for each account managed, with a 2 week rolling basis evaluation.
  • Have a common theme to make a campaign, which motivates people to do something, if you see different messages across social media channels, it’s most likely 2 people handling the accounts

Status or content without image may not perform well, as everything is visual. Float in a logo into content before posting, which gives more branding. i.e. Ben and Jerry’s Instagram, example of crowd sourcing of imagery

Facebook Edgerank
Also manages what shows in feed
Majority of fans seeing updates of your page
Spend money to have Facebook work harder for your brand. Boost posts, or ad campaigns, also increase amount of smart content pushed.
Recommends Facebook postings 8-10 per week, Also likes and shares better than comments

‘Talking about this’ at the top of Facebook page calculation:
Divide number of talking by number of likes, then times 100. Number between 12-25% is considered healthy by Facebook
Nonprofit clients post 1 per week sponsored, can’t get away without sponsoring

Making most of audience
Pinterest: spend money on a contest, social media will cost money, i.e. constant contact getting you hooked
PMG’s Facebook is not an example, “Cobbler’s kids have no shoes.”
Boost Facebook posts – max budget i.e. start with small amountt, but make sure you set a goal
Facebook ads? Depends on your goal, Community – boost post, or more likes than ads

Facebook Business program:

  • $1,500 for 1 month of Facebook personal service person
  • 4 weeks of personal Facebook marketing support for $1,500; representative she had was willing to give funds until 5,000 likes received on the page, to the point of promising to give Facebook ad credit to reach the 5,000 goal

If your Facebook page gets 5,000 likes = geotargeting of ads

PMG Client examples:

East Riding Farms – Company wanted 5,000 likes in 1 month, PMG used the Facebook Small business program & met goal
Walkers Shortbread – European owner wanted Facebook page to only appear in US market, and the company’s marketing director wanted to use page internationally as well; PMG used US market only Facebook ads

Recommends Facebook budget of $50 per day Adspend, with a minimum 2 week campaign

Three key images in Facebook ads:

  1. Food
  2. Kids
  3. Dogs

 They perform best; Recommends let the images run for 48-50 hours to “Feed the lions and starve the chickens.”

4 ads limit, there is a how to somewhere on the Facebook site

Facebook drive to links are ok, but external links not really good.
In your ad, make every other word upper case, as it tests better.

Recipes, and home decor topics also works well for traffic.

Twitter for smaller businesses doesn’t make sense, but it is good for large businesses.

This was one of the five of the eight seminars for Burlington’s Social Media day on June 2 7th, 2013 that the Advantage Creations staff attended.

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BTVSMD – Burlington Social Media Managing your Digital Identity – Dr Elaine Young

Managing your Digital Identitybtvsmd13-manage-digital-identity-elaine-young

This presentation was made at Burlington’s Social Media day by Dr Elaine Young, Digital and Social Media Marketing Professor at The Stiller School of Business at Champlain College

Every piece of content on social media is used to market
Why manage?
79% recruiters screen social media – Pinterest infographic
86% reject due to things posted to social media
7 out of 10 people have searched online for people
80 % LinkedIn, 50% Facebook, 45% Twitter to find talent for their business
14.4 million people have found jobs by social media

Building brand
Simple steps = big result
Set goal and objective
Assess current online ecosystem – how it can relay info about you, both personally and professionally
“Ego search” on Google – search for your own name
Prioritize tools you use
Create a content plan with strong keywords for each tool
Implement your plan
Measure and monitor results

Examples: infographic
Gives you a breakdown of person’s Google search result, 3 URLs for free, then pay
Colleges have given this for their students to improve their brand
1 billion name searches a day, 94% of people only look at first page of results
2% own the first page results, 1 in 4 people have no positive content at all, 15% have 1 negative result on first page, which damages reputation
Google results are skewed if you’re logged into your own social media networks, but selecting the Hide private results feature shows unbiased search results.

For First page:
LinkedIn is king, WordPress for blog – Best of blogs, Vimeo better than YouTube due to professional appeal is ok, but Zerply and Brand Yourself rank more, 2 points higher in result,
Also co-founder of Brand Yourself is Stu McGowan’s son – local Burlington connection
Flickr best for photographers – create professional Flickr site

Branding Examples: build you personal brand in 15 weeks – Champlain College student assignment
(following are Champlain College student examples):

  • Nikki Tetreault
  • Brittany Leaning – uses same user name on almost all sites
  • Hans Bardenheuer
  • Nicole Magoon –
  • Elaine Young

MySpace – revisit your profile, as they have had a major overhaul of the system
Possibly get off Facebook, as it’s moving in new direction
Check Facebook settings as often as smoke detectors, as they change frequently

Finding old articles online? – search for the unique terms, save article as PDF, and archive your work

Another tip:

This was one of the five of the eight seminars for Burlington’s Social Media day on June 2 7th, 2013 that the Advantage Creations staff attended. More notes to follow, keep posted.

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BTVSMD – Burlington Down & Dirty Social Media Workshop – Barbara Dozetos

BTVSMD13DownSocMedDown & Dirty Social Media Plan for your Business

This presentation was made at Burlington’s Social Media day by Barbara Dozetos, Owner, Above the Fold Marketing, on June 27th, 2013

How do you know if you’re succeeding at social media? – It’s the same as marketing


Above the Fold’s Marketing Brainstorm Handout, given with pen tool
Where you should be spending your efforts online?
Customer communication or customer service
Brand exposure – people know you exist
SEO also known as ‘Google juice’
Website is your online storefront, and just as important as a physical storefront
Website should be a dynamic site

Facebook overview:

  • More than 40% of people have a Facebook account
  • Great for business to connect to customers, and local marketing
  • Colleges are no longer giving email addresses, and some college students have not had an email at all
  • Fastest growing Facebook demographic is women 50+ due to grand-kids
  • It’s rare to copy and paste links in Facebook
  • No need for reciprocate links to interact with customers

Google Plus overview:

  • Customer communication – connection based on subject matter
  • High brand exposure due to Google owning it, great SEO
  • Best for traffic, as you can share and send content to different circles, such as Elaine Young’s classes

Twitter overview

  • Allows customers to communicate with companies faster than other forms of contact
    i.e. a friend who had trouble reaching right person on phone, and was resolved in minutes on Twitter
  • Average SEO
  • High brand exposure
  • Be sure to follow back new followers, otherwise considered rude,
  • Create lists to control Twitter feed
  • Report spammers to remove them from Twitter

LinkedIn overview:

  • LinkedIn designed for business to business contacts
  • LinkedIn written recommendations more important
  • People do not follow links posted from LinkedIn
  • Business page on LinkedIn more open than Facebook
  • LinkedIn Groups: look for quality groups,
  • Best tool for finding employees

Question: Burlington Segways promotion:

  • Facebook indicates customer interest when they fill out profile
  • Facebook’s new hashtags give subject matter where it wasn’t before
  • When people connect with your company, it’s an invite to talk to them, not a one way conversation
  • Suggests to like other local business pages, and link to your page

Pinterest overview:

  • Main demographic females
  • Chris Bohjalian interacts with his readers on Pinterest
  • Pinterest is a very visual medium, good for traffic building
  • Catalog sharing opportunity, so make site social media friendly

YouTube overview: 

  • Best for Social Media overall
  • It’s the 2nd most used search engine in the world
    An entire demographic that visits YouTube first
  • No professional equipment is needed, you can just show slideshows
  • Make your videos have good descriptions, title, tags
  • Best for customer communication, brand exposure, and SEO

Don’t try to outsmart Google, as paid links are tacky

Blogging – Don’t use Blogger, place the blog on your web site instead
WordPress – Best for SEO, find the right developer & get an amazing site, Google gives higher rank to WordPress

Question: Therapist & client privacy – make sure to share personal patient info privately
Research has been done where patients choose providers based on seeing the doctor’s human side, as opposed to experience

Recommends reading Entrepreneur article on “How to reach your target audience

This was one of the five of the eight seminars for Burlington’s Social Media day on June 2 7th, 2013 that the Advantage Creations staff attended. More notes to follow, keep posted.

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BTVSMD – Burlington Social Media 201 Workshop – Gahlord Dewald

Social Media 201


This presentation was made at Burlington’s Social Media day by Gahlord Dewald, Thoughtfaucet Online Strategist & President, on June 27th, 2013

It’s good to have playtime on social media. If we want to learn, it’s our obligation to play – i.e. 6-8 months

Weird tip to improve your Twitter:
Thought leadership important, but will focus on IFTTT tool
Real estate clients compile lists of best NYC places, and Foursquare tips, then uses IFTTT tool and when temperature drops below a certain degree, the IFTTT sends an auto tweet about best cocoa place, or if raining here’s best museums, or other indoor activities.

Connect people to content
Use IFTTT when a picture appears on Instagram, save it to Dropbox, or if picture of me tagged, save it to Drop box or email it.
Also used Google Reader to compile articles with star, then set IFTTT to send to Buffer service, which drips links out throughout the day or week, but it’s just a headline and link, and will need finalizing,

Doesn’t use modified Tweets, and when finding a useful article tag those users who are relevant to the article.
i.e. national Realtor association friend who likes motorcycles and tech, and finds a motorcycle with iPhone on dashboard picture, then shares with him.
Make sure the links you spread are others, for every link get 4-5 other sources

Question: How often are connections updated?
Not sure as Twitter recent update removed support.
Align your business goal with social medium’s business goal.
Don’t recommend just having a Facebook page, as they may make updates – i.e. 16% like

Question: What do you think is the next big network?
Tumblr – Due to the age demographic,  and types of content created and shared
Vine – Great tool to play with
Instagram – Media’s created a conflict/competition with Vine, but they have more room to grow, as more become comfortable with the medium

Question: What if my results from a local advertiser do not match my numbers?
Look at web analytics, and note referrals from site. If advertising with a local source, and they give number that doesn’t match analytic, they might be lying, or people are not letting page fully load, as it still counts; recommends links given from the advertiser should be campaign tagged –

Advantage Creations note: If tagging campaigns, make sure that the landing page has a canonical tag in it, which tells search engines that the url with tags is the same as the url without tags, which helps to ensure that you get the search engine optimization benefit of the link.

Question: Facebook as major social media outlet? – Facebook groups more effective for connecting to audience, around an audience – Reach, conversion, satisfaction model

Realtor clients make list of 365 things to do in city, which builds community around a topic.

Question: Creating event in Facebook? – Doesn’t use, as it’s restricting to those who don’t use Facebook; Push the link to site instead, i.e. Amanda Levinson’s upcoming BTVSMD13 Workshop for Nonprofits

Question: Learn about analytics?
WebAnalyticsWeds meetings – BTV Digerati
Also, each of tools has their own measurements

Question: People wasting time on social media?
Don’t measure by number of likes, measure by having better customer relationships, finding their interests, it’s a psychological tool i.e. Klout score

Identify the company decision maker, then customize marketing to that person, friend on Facebook, or follow them on Twitter.
Check how many fields they have filled out on Facebook – or if on Twitter, it’s not stalking.
LinkedIn also another tool, especially in the last year for business people.

Basically, social media is a giant focus group feedback form, for each profile field you fill out.

This was one of the five of the eight seminars for Burlington’s Social Media day on June 2 7th, 2013 that the Advantage Creations staff attended. More notes to follow, keep posted.

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BTVSMD – Burlington Social Media 101 Workshop – Alex Tursi

Social Media 101: Tweet? Post? Help!

This presentation was made at Burlington’s Social Media day by Alexandra Tursi, (Fletcher Allen Health Care Social Media/Web Strategist, Marketing & Communications) on June 27th, 2013, and is also available online:

Twitter handout

“The future belongs to those who connect.”
Seminar to cover Social Media as personal branding, or for business.
Social media amplifies certain human behaviors.
“From global to hyperlocal, social media makes the “Daily Me” instantaneously accessible”

Social media amplifies certain human behaviors
Seven psychological needs we may be seeking.”

Facebook as an example: personal use to remind you of friends/family member’s birthday,
Facebook friend purges, or the need of inclusion 

“We’re seeking these needs in record numbers.
Where it’s on desktop or on our mobile devices”
Fast and at your fingertips…

Pew Internet American life project – @pewinternet – annual Social Media report statistics

Social media as psychological uses
20% on desktop, more are using social media on Mobile devices
Mostly during Late afternoon/late at night or even during TV shows

“So, how do you leverage social media & human behavior?
There’s a simple secret to being a connected brand: Be a good conversationalist and a good listener.”
Listen to people “Listen More, Talk Less”

“8 tactics to be a connected brand:
[1] Take a pulse on the conversation, before you start talking”
Connect to people already talking to you – Company response to customer’s Twitter complaint – evolve24
Forrester research – take pulse on conversation before starting to converse

“[2] Connect your goals to the social media environment: customer service, crisis communications, reputation management, focus group, product launch, customer insights, or awareness.
Social media is not monolithic. There are different uses for different goals

“[3] Decide where you will connect & who will do the connecting”
Blogs: Where expertise is established
Facebook: Where relationships are maintained
LinkedIn: Where professional networking happens
Twitter: Where news is shared 24/7
YouTube: Where video stories are told
Pinterest: Where visual scrapbooking happens
Instagram: Where photo and video stories are shared

Fletcher Allen is not on Tumblr as only 6% of their users, so it’s not worthwile
Fletcher Allen promotes their human connections – i.e. what employees do daily or behind the scenes
Fletcher Allen Twitter posts 10-20 a day
Fletcher Allen uses Youtube as source for educational tools – make health content understandable for viewers
Recommends Instagram for unique content, not same picture or content as other social media outlets
Pinterest users are 25-45 year old
Figure out what is more efficient for you or your business
“You can’t and shouldn’t be everywhere — and you can’t be all things to all people. Find your niches.”

Think about these skills, and delegate social media to them – Many hats of community manager Pinterest infographic
Perform a readability test, she uses 6th grade level vocabulary, clarity over cleverness

[4] “Create content that connects to the people you want to reach, when and where they are”
Facebook’s Edgerank looks over similar likes, affinity factor, etc
(News feed)
Photo and video content weighted higher
It also looks at the number of content shares, time of day
Don’t’ promote content that isn’t working well
The three As: Awe, Anger, Anxiety

[5] Social Media Calendar
Alex uses calendar to organize content by team, meets regularly to make sure covered

Certain types of questions get more comments Pinterest infographic

“Connect to mavens and influencers
To activate peer-to-peer influence, examine not only clout, but authenticity”

Expands your network – i.e. ‘Bully’ movie‘s social media campaign to change the movie’s rating to be shown in schools
Similarly, Fletcher Allen will be organizing gathering with VTMommies to help promote their relevant services

[6] “Connect people to the truth”
See how your being presented online
“Your reputation is already being written, with or without you.”
John Siegenthaler Wikipedia biography controversy

[7] “Connect the dots: for you & your audience
Listen and lead the conversation; then, examine the leads you create!”

Join in on conversations to be helpful, trusted resource
Traffic – web and participation
Engage – likes, comments, shares
Return on influence – attend event, visited blog post
BTVSMD13SocMed101ConnBrandSet up mechanisms to track the results
Gather all conversations and present to management

Resource for metrics? – Recommends Social Media 201 Workshop

Social media is getting more local, i.e. Yelp

[8] “Connect to meaning & meaningfulness”
Find something meaningful, be nicer than necessary
“Is it true? Is it necessary? Is it kind?”

The Connected Brand of Social Media is Cyclical:
Listen, Plan, Community Management, Optimize Content, Measure Progress…
i.e. wash, rinse, repeat

“Transform the conversation”
The Gift Of Water organization’s “First world problems” # – as fundraiser and awareness

This was one of the five of the eight seminars for Burlington’s Social Media day on June 2 7th, 2013 that the Advantage Creations staff attended. More notes to follow, keep posted.

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Social Media Day – Vermont Style

Since 2010 the local Burlington Vermont area techies have gathered together in Burlington, with a focus on #BTVSMD – Burlington Social Media Day hashtag.BTVSMDLogo13

The event kicked off Thursday night at the newly opened Hotel Vermont, for a Tweetup to announce winners of Social Media Royalty. Almost 950 people cast their votes for persons, and organizations in the Burlington area for the following categories: 

The winners are described as having an “excellent use of social networks to share, engage, and participate in Burlington and Vermont social media communities. These people, businesses and organizations have at least one thing in common: they share and respond to content and commentary on a regular basis via Facebook, Twitter, Blogs, Videos, Photos, Location, etc – on multiple channels, and using local signals like the #btv #bvt and #vt hash tags.”

Friday’s events started with a Breakfast Tweetup at BlueBird Tavern, with delicious pastries provided by Barrio Bakery. Attendees were also entered for drawing for a pair of tickets to the annual Rock the Dock party, held at Lake Champlain Community Sailing Center on July 3rd, as well as a year’s worth of Ben & Jerry’s Ice Cream pints.

After the Tweetup, attendees headed to Hotel Vermont for a day filled with Social Media tips from local professionals:

  • Social Media 101 – presented by Alexandra Tursi, Fletcher Allen Health Care’s Social Media/Web Strategist, Marketing & Communications 
  • Social Media 202 – presented by Gahlord Dewald, ThoughtFaucet
  • Raising Digitally Savvy Children – presented by Dr Elaine Young, Professor at Champlain College
  • Journalists & Social Media – presented by Philip Tortora (Burlington Free Press), Jonathan Butler (VPR Director of Digital Services), and Cynthea Wight Hausman, (Owner of Cynthea’s Spa)
  • Down & Dirty Social Media Plan for Your Business – presented by Barbara Dozetos of Above The Fold Marketing
  • Managing your Digital Identity – presented by Dr Elaine Young, Professor at Champlain College
  • How to Win an Audience and Influence People – presented by Nicole Ravlin, People Making Good
  • Social Media Surgery for Nonprofits – presented by Amanda Levinson, ThirdSpace Consulting/NetSquared

Attendees could also participate in a 15 stop scavenger hunt, spread around Burlington area businesses, taking snapshots on Instagram with hashtag #btvsmd13. Each location also offered either a special deal or goodie with Foursquare check-in. The grand prize drawing was held on Friday afternoon for 4 passes to the Jay Peak Resort with tickets to the Indoor Waterpark.

Advantage Creations staff attended five of the eight seminars, and will post notes soon, keep posted.

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Burlington Business Association (BBA) 2013 Waterfront “FAM” Tour

GEDC0117We’re back at Advantage Creations headquarters from the Burlington Business Association (BBA) 2013 Waterfront “FAM” Tour. Sponsored by Northern Lights & Burlington Bay.

The theme of meeting was to, “hear what [Burlington] Waterfront businesses have in store for Burlington this summer!” Many companies/ locations on the waterfront are already open for summer business or are planning to be in operation within the next 1-2 weeks. For example, the cruises, ECHO, the boathouse, Splash are now open, but the Ferries are expected to be operational within 1-2 weeks. More info at

The Bike Path is fully operational, having completed repairs in time for the Key Bank Vermont City Marathon last month, with the repaired areas being Lakeside Ave to Perkins pier, North of Starr Farm, Northshore area to N Ave ext, 127.

Many of the usual summertime events are going on as planned, with some new businesses added to the Waterfront, as well as Burlington favorites adding new features:

  • A new 2013 Burlington Waterfront Map & Events is now available. 
  • Burlington Parks & Recreation hope to make improvements to the bike path, which is a major revenue generator. A recent UVM study estimated $4 million is generated from bike path visitors.
  • CCTA will soon be expanding the Free College Street Shuttle to the bottom of College Street near ECHO, to fully connect the waterfront to the city of Burlington.
  • ECHO will hold their popular annual Champ Fest Exhibit later on in 2013
  • Hen of the Wood located in the newly built Hotel Vermont is slated to open in late July
  • Skinny Pancake’s recently started expansion of the Lake St location is scheduled to be fully open for the city’s July 4th celebrations
  • Ice Cream Bob’s has a new creemee machine, and has added new flavors, such as Mango, and Blackberry
  • Lake Champlain Community Sailing Center will start to offer weekly morning yoga classes next to Lake Champlain in partnership with a local yoga studio
  • Vermont Brewers Festival tickets in high demand this year, sold out within 34 hours of opening
  • Vermont Lake Monsters 20th season opens June 20th, with newly renovated non concrete seats!
  • Queen City Ghostwalk is starting their second year of the Wicked Waterfront tour, and offering complementary tours to other Burlington business owners
  • BBA’s newest member, Burlington Segways has started their new business last month, and it’s a great way to see more of Burlington in the least amount of time

Below is a photo gallery (by Heavenly Ryan) of the Burlington Watefront Tour:

Below are some of the upcoming Burlington Downtown and Waterfront Events for 2013:

The morning cruise on the Northern Lights was great… the rain held off and some sun came through for a brief moment before returning to shore, making for a nice trip.

There was a great turnout and many speakers representing the Burlington Waterfront area businesses. Below are the waterfront area organizations represented:

Thanks to Kelly Devine and staff of the BBA, the speakers, and staff of the Northern Lights for a great morning cruise on the beautiful Lake Champlain and for an encouraging outlook on this year’s Burlington summer season!

Please feel free to post any corrections or updates as a comment below…

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